The idea behind the new identity is to create a logo that represents all the different disciplines that i normally work with. A star-shaped icon that has in total 6 tips, each one representing art direction, brand, graphic, product, interior & space design. The choice of black & white color and Futura font is part of my wish to keep it basic & simple.

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This “rolling paper” leather box contains a series of different sentences about design anecdotes which i give to my clients together with my business card. “No thanks, i don’t smoke” is their most common reaction…

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